Shiroi Koibito (白い恋人) is a beloved European-style cookie produced by ISHIYA Co., Ltd., based in Sapporo, Hokkaido. These delicate cookies feature white or milk chocolate sandwiched between crisp langue de chat biscuits, making them a quintessential souvenir from Hokkaido.
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🍪 What Is Shiroi Koibito?
Introduced in December 1976, Shiroi Koibito has become one of Japan’s most iconic sweets. The name, meaning “White Lover,” reflects both the snowy landscapes of Hokkaido and the white chocolate used in the cookies. Over 200 million units are sold annually, underscoring their popularity as a gift and souvenir .
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🏭 Shiroi Koibito Park: A Sweet Experience
Located in Nishi-ku, Sapporo, Shiroi Koibito Park is a themed attraction where visitors can: 
• Tour the factory to observe the cookie production process.
• Create personalized sweets in the Dream Kitchen workshop.
• Explore gardens, including an English-style rose garden.
• Enjoy themed cafés and restaurants .  
The park is open daily from 10:00 AM to 5:00 PM, with the last admission at 4:30 PM . 
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🛍️ Where to Buy Shiroi Koibito
Shiroi Koibito is widely available across Japan, including: 
• Ishiya’s official stores in Sapporo and other locations.
• Major airports and JR stations.
• Souvenir shops in Tanukikoji Shopping Street .  
At Shiroi Koibito Park’s Piccadilly Shop, exclusive items include: 
• White Chocolate Milk Jam (¥1,200).
• Butter Sable & Butter Galette Assortment (¥2,192) . 
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🎁 Custom Souvenirs
For a personalized touch, visitors can design custom tin boxes for Shiroi Koibito using a UV printer, adding a unique photo or message to the packaging . 
800yen gets you a self-guided tour of the factory. Some historical facts and a view of the production line. Pay more to make your own cookies. Reserve in advance if you are getting the extras, otherwise, paying 800yen on the same day is fine. After the tour, you end up in the gift shop and restaurant area.
You can find the normal cookies all over Sapporo, but the factory has the cakes and pudding which are more unique.
Got the milk pudding and soft serve while I was there. Tasted great. The outside feels like a very mini UK themed area. The structures look western and there's a red bus. Not that crowded on Wednesday around noon.
Amazing experience at this park. The views were absolutely beautiful, with the building having an old style while still staying modern. There were also mountains and hills around it. The factory was interesting, showing how many biscuits they have made, and showing the process of making them. There was even a piano inside the building, An overall amazing experience for my first time in Hokkaido.
This is a chocolate factory and theme park.
It is free to visit except the chocolate factory experience, which costs around 800 yen. Note that if you visit the place during your birthday, you can get a free cone of soft serve. Do check with the staff.
After the chocolate factory experience, there are game sections where you can play various games at a cost with a prize to claim.
There are a couple of restaurants there so you could have a meal there but take note of the operating hours.
It is a good place to take lots of pictures and there are shows in the afternoon.
Great place to visit, highly recommended.
It’s a lovely place to visit for both adults and kids! This place kinda has Charlie’s Chocolate Factory vibes. It is very interactive and fun. The cafe part is also pretty cool with a view over the outside of the park. We had a great time and chocolatey food here. Although I’m not a chocolate person, even I loved visiting here! Highly recommended!
