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Nakamise Shopping Street

4.3 (200)Tourist AttractionShopping MallMarketPoint Of InterestEstablishment

Nakamise Shopping Street is a famous shopping street in Asakusa, Tokyo. It is famous for being an old shopping arcade that stretches 250 meters towards Sensō-ji, the oldest Buddhist temple in Tokyo. 

The street has a long history, with local merchants first allowed to sell goods in the area during the Edo period. Some of the shop families have been running their businesses for many generations, passing down traditional crafts and recipes. 

The name "Nakamise" means "inside shops," and it comes from the vendors that used to line the temple approach. During busy hours, visitors stop on the street to enjoy traditional Japanese shopping and snacking. 

Almost 90 shops line the street and visitors stop to sample local delicacies like rice crackers, sweet bean cakes, and ningyo-yaki, which are small cakes mixed with sweet red bean paste. 

There are also shops selling authentic Japanese goods like paper fans, kimono,s, and handcrafted items. Besides shopping, the street is a peaceful reminder of old Japan with its traditional architecture and design.


Hours
Monday: Open 24 hours
Tuesday: Open 24 hours
Wednesday: Open 24 hours
Thursday: Open 24 hours
Friday: Open 24 hours
Saturday: Open 24 hours
Sunday: Open 24 hours
Phone
+81 3-3844-3350
Website
www.asakusa-nakamise.jp

The area

Address
1-chōme-36-3 Asakusa, Taito City, Tokyo 111-0032, Japan

What other travelers are saying about Nakamise Shopping Street

The shopping street is lively and vibrant, full of energy and charm. There are plenty of shops selling beautiful and cute items, perfect for souvenirs. The staff are friendly and welcoming, making the experience even more enjoyable. In one of the shops, we even saw a lady handcrafting a silk rope belt — it was fascinating to watch. A lovely place to stroll, explore, and find something special to take home!
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Hamid
Apr 10, 2025
It is always crowded no matter when you visit. The prices may vary, but overall cheaper than Donki and other turist shops. Also you can buy traditional gifts, clotches too.
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Ágnes Hódosi
Apr 2, 2025
So many various foods here! I hope I can find Halal or Muslim friendly, I’ll be back next time! Also, so many souvenirs can we buy here. The place is strategic! Closed to Sensoji (of course!)
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Olha Chayo
Apr 11, 2025
Very interesting shopping streets filled with many eateries & shops. Fun to look around & try different local foods. Cash in most places.
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EH
Apr 8, 2025
Nakamise Street is a lively and charming path leading to Sensō-ji Temple. I loved the traditional snacks, especially the ningyo-yaki and rice crackers, and the variety of souvenirs was amazing. Since I stayed nearby, I walked through it several times, it was such a fun and authentic part of my Tokyo experience. Definitely worth visiting!
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Dayana Jimenez
Apr 7, 2025

Frequently asked questions