Miyajima Omotesando Shopping Street

Miyajima Omotesando Shopping Street is where tradition and daily life meet. As you step onto this lively path leading to the famous Itsukushima Shrine, you’re greeted by various shops and food stalls that have been a part of the island’s charm for years. One of the first things you’ll notice is the scent of freshly grilled oysters, a local specialty from the surrounding waters. These oysters are known for their rich flavor, and they’re prepared right in front of you.

The street is also home to the beloved Momiji Manju, a maple leaf-shaped cake filled with sweet fillings like red bean paste or custard. This treat is a local invention and has become a symbol of Miyajima.

You’ll find more than just food here. Shops sell traditional crafts, including the famous wooden rice paddles or “shamoji.” These paddles, made in various sizes, are said to bring good luck. The largest one ever made is displayed on the street, representing prosperity and abundance.