What other travelers are saying about Sapporo Beer Museum
Sapporo Beer Museum is worth a visit, even if you’re not a beer drinker. Entrance is free anyway and doable in less than an hour. There’s a bar near the end of the attraction. A glass of draft beer costs around ¥400 à la carte and ¥1k per bundle of three. You’ll appreciate their take on the beverage and its impact on the region and Japanese culture.
You can learn so much about how this famous Japanese beer brand started its business. There are guided tours with a fee and non-guided tours for free. For the guided tours you need to book in advance. Otherwise it might be sold out very quickly. We couldn’t find any guided tours so we just went around by ourselves which was also pretty fun and teaching. By the end of the tour, you can have some good Sapporo beers, snacks, and souvenirs.
The Sapporo Beer Museum is a must-visit when in Sapporo. The free exhibit is informative and provides great insights into the brewery’s history, but I highly recommend taking the paid tour for a more immersive experience. Not only do you get a deeper understanding of the brewery’s heritage, but you also get to sample exclusive beers that aren’t available elsewhere. The souvenir shop, though small, offers some unique and interesting items to bring home. To complete the experience, I suggest dining at the Beer Garden afterward — it’s the perfect way to enjoy a meal paired with their iconic beer. A fantastic spot for beer enthusiasts and history buffs alike!
Don't miss this. This is another landmark of Sapporo. There are many tourists here. If the line to buy beer is long, I recommend going out to buy it at the cafe outside near the museum. There are similar products for sale in the museum, but there are much fewer people.
Really enjoyed this museum. Very well done and a beer reward at the end in a relaxed hall. There is a line to the bar but it goes fast. Get your tasting menu, or order two, and just enjoy an extra hour enjoying life!